MBA in Management and Business
It has 3 specializations
Marketing
Digital Economy.
Business Management.
Objectives:
Provide participants with technical and behavioral skills in fundamental areas of management, presenting knowledge and application techniques in daily work. Methodology: Essentially active teaching and learning methodologies, “ inverted classroom ” and “ problem-based learning method ”, with privilege to tutorial teaching, open in a business context, will be applied, centered on the Student and fostering the spirit of autonomy. On the other hand, the Curricular Units promote the application of knowledge, in accordance with the concrete needs of the Students and with the objectives of the Course, allowing flexible and personalized learning paths.
Advantages:
● It offers three areas of possible specializations in Marketing, Digital Economy or Business Management that allows you to deepen knowledge and acquire specific skills in the chosen area of specialization.
● Basic curriculum that contributes to creating a strategic and global view of the management area.
● Fosters the practical applicability of acquired concepts to the real situations of organizations.
● 100% online, including reviews, thus allowing time and place flexibility.
● All synchronous sessions are recorded and available for viewing at any time.
● Digital and bibliographic content always available.
● Meets the requirements set out in the Continuing Education Accreditation System for Engineers OE + AccCEdE.
| UC Mandatory / Base | |
|---|---|
|
Corporate Strategies |
6 ECTS |
|
Economics for Managers |
6 ECTS |
|
Emotional Management of Human Resources |
6 ECTS |
|
Information Systems Strategy |
6 ECTS |
|
Applied Finance |
6 ECTS |
|
Strategic Marketing |
6 ECTS |
|
Creative Communication Techniques Workshop |
6 ECTS |
|
Business Strategy Cases |
30 ECTS |
|
Seminars |
6 ECTS |
| Marketing | |
|---|---|
|
New Trends in Com. And Marketing |
6 ECTS |
|
Applied Services Marketing |
6 ECTS
|
|
Advanced International Marketing |
6 ECTS |
|
Statistical Analysis of Data |
6 ECTS |
|
Applied Tourist Marketing |
6 ECTS |
| Digital Economy | |
|---|---|
|
Innovation Management |
6 ECTS |
|
Management of Applied Projects |
6 ECTS |
|
Business Network Management |
6 ECTS |
|
New Trends in Com. And Marketing |
6 ECTS |
|
Digital Economy and Internet Business |
6 ECTS |
| Business management | |
|---|---|
|
Business Economics and Ecology |
6 ECTS |
|
Applied Financial Analysis |
6 ECTS |
|
Business Evaluation |
6 ECTS |
|
Applied Management Accounting |
6 ECTS |
|
Innovation Management |
6 ECTS |
|
Management of Applied Projects |
6 ECTS |
|
Business Network Management |
6 ECTS |
|
Motivation and Leadership |
6 ECTS |
|
Advanced International Marketing |
6 ECTS |
|
Digital Economy and Internet Business |
6 ECTS
|
Total number of credits to validate ECTS: 90
Mandatory UC / Base:
● 100 synchronous hours
● 254 asynchronous hours
UC Specialization:
● 20 synchronous hours
● 56 asynchronous hours